During and after the Bud Light’s partnership with transgender influencer Dylan Mulvaney, loyal customers refused to drink the iconic American beer. The marketing scheme failed, and the stock took a hit. Can the brand be saved? Bill Gates thinks it can. In an unexpected move, Gates recently announced a $100 million investment in Bud Light, one of the world’s most popular beer brands. Anheuser-Busch InBev is the world’s largest brewer.
His decision-making, however, is motivated by his commitment to sustainability and innovation rather than just personal preference. Anheuser-Busch InBev, the organization that owns Bud Light, has been working hard to lessen its environmental impact and incorporate eco-friendly procedures into every aspect of its business.
Gates aims to advance and support these initiatives by investing in business, in line with his enthusiasm for environmental preservation.
Gates has acquired $95 million in Anheuser-Busch shares as he bets on Bud Light’s comeback buying 1.7 million shares.
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