Truist Securities is maintaining its Buy rating and $400 price target on Salesforce (NYSE:CRM), expressing renewed confidence in the company’s growth outlook following insights gathered at its Connections 2025 event in Chicago.
The conference, which focused on Salesforce’s Marketing and Commerce Cloud, provided an opportunity for Truist analysts to conduct in-depth conversations with customers and partners. Feedback from over 30 customers and 10 partners since the launch of Agentforce—a new AI-powered tool—suggests increasing momentum in digital transformation initiatives.
Customers are reportedly beginning with Salesforce’s Data Cloud and progressively integrating Agentforce, indicating a strong pipeline for subscription revenue growth outside of recent acquisitions like Informatica.
Truist views this expanding adoption as a key driver for Salesforce’s Marketing and Commerce segment rebound, supporting the firm’s optimistic stance on long-term growth potential. With transformational projects gaining steam, the outlook for CRM appears increasingly robust.