Famous people Super Bowl LVIII took place in Las Vegas, Nevada, and Taylor Swift was there to witness the Kansas City Chiefs’ historic victory over the San Francisco 49ers. The Chiefs, led by superstars like Patrick Mahomes and Travis Kelce, prevailed 26-22 in overtime in an NFL game. On average, 123.4 million online viewers enjoyed the exciting match via various streaming services. Because of this, the Super Bowl became the most-watched television event in American history.
According to Nielsen and Adobe Analytics, the 2024 Kansas City Chiefs playoff game against the San Francisco 49ers averaged 123.4 million viewers, surpassing the 115.1 million viewers for the 2023 Kansas City Chiefs game against the Philadelphia Eagles.
According to Nielsen, the 2023 Super Bowl drew 183.6 million viewers, and 202.4 million online viewers watched some games across networks. Consequently, there was a 7% rise in overall Super Bowl viewing in 2024, with a 10% increase among viewers who caught just a portion of the game. In addition, CBS, the game’s official media partner, has never seen an audience like this.
The 2024 Super Bowl likewise had a rise in Canadian viewers. On average, 10 million people tune in to TSN, CTV, and RDS, according to preliminary data from Numeris. According to reports, 12.6 million people watched Usher perform during the Super Bowl halftime show.
According to the NFL, the sport’s popularity was boosted when Taylor Swift, a celebrity, showed up to games featuring Travis Kelce, a tight end for the Kansas City Chiefs. Many admirers of the singers started watching football, which brought in new viewers.
Since Taylor Swift began attending NFL games, some dads have been pleased to see her there since it piqued their daughters’ interest in the sport. Others mentioned that watching the games together helped them bond with their daughters or fathers.
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