The latest indication that Spotify is reconsidering its costly podcast approach is the early termination of their multi-year podcast partnership between the streaming service and the production business formed by Prince Harry and Meghan Markle. The $20 million contract with the Duke and Duchess of Sussex, which was signed in 2020, only produced one series, the Markle-hosted Archetypes, which was canceled after one season.
Despite season 1’s success—it took up the top podcast prize at the People’s Choice Awards and had the highest first-week streaming total on Spotify Wrapped list—producers were informed by Spotify that a second season would not be produced.
Millions of fans around the world eagerly anticipated Prince Harry and Meghan’s entry into podcasting. The couple’s choice to launch Archewell Audio as their own production company was motivated by their desire to share uplifting tales and thought-provoking discussions with a large audience. Their first podcast, “Archewell Audio,” which was released in December 2020, aims to provide various perspectives a platform and tackle subjects including mental health and climate change.
In an unexpected turn of events, Prince Harry and Meghan, the Duke and Duchess of Sussex, have decided to end their wildly successful podcast. Spotify, one of the top audio streaming services in the world, just announced its decision to do so. The pair had inked a lucrative podcast agreement with Spotify in 2020. They were well-known for their historic interview with Oprah Winfrey and their attention to social and environmental problems. The amicable split represents a significant shift in the rapidly changing podcast industry, though.
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