Needham analysts reaffirmed a Buy rating for Alphabet (NASDAQ:GOOGL) with a $210 price target on the stock. Needham analyzed YouTube’s potential value as an independent entity through three metrics: revenue ($530 billion), users ($455 billion), and engagement ($624 billion).
The analysts estimated YouTube’s worth between $455 billion and $634 billion if traded separately, accounting for 20%-30% of Alphabet’s current enterprise value.
The analysts suggested that if just 5% of YouTube’s market cap ($27 billion) were separately tradable, it could increase Alphabet’s share value by 8%, or $15 per share.