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Google Agrees to Settle Legal Action Concerning “Incognito” Mode

Image by Firmbee from Pixabay

Google has reached a settlement to resolve a consumer privacy complaint that sought at least $5 billion in damages due to claims that the company followed customers’ data while they believed they were using the internet in private.

The “incognito mode” on Google’s Chrome browser, according to the plaintiffs, gave consumers the impression that the Silicon Valley tech company was not tracking them while they were browsing the internet, which is why the complaint was filed.

However, internal Google emails revealed in the complaint showed that the search engine and advertising giant was tracking users who were using incognito mode to measure online traffic and sell adverts.

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A federal court is still required to approve the settlement, which was struck on Thursday. The lawsuit initially asked for $5 billion on behalf of customers; the terms were not disclosed. The plaintiffs’ attorneys stated they planned to submit a final settlement agreement to the court by February 24.

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